Payroll-secured lending for an underserved, salary-backed market.
Operating in a market of over 1.8 million employees alone, Reset’s model combines a regulated NCA credit product with a proprietary payroll deduction infrastructure – creating a highly defensible, low-default lending model underpinned by salary security rather than credit risk.
Repayments are collected via salary deduction before funds reach the employee, significantly reducing the default risk associated with traditional debit order collections. This also allows Reset to serve a segment of the market that is systematically excluded from mainstream banking products due to credit scores – a segment with stable, verifiable income and genuine capacity to repay.
Why Now
South Africa’s over-indebtedness crisis among salary earners is well-documented and growing. Existing solutions – debt review, short-term lenders, bank consolidation products – either carry long-term consequences, charge punishing rates, or exclude the very employees who need help most. Reset occupies a gap that is large, underserved, and addressable with the infrastructure already in place.